Few thoughts 1. InfoFi is still pretty new. I don't think it's broken, to be honest - just getting started, e.g., tokenizing opinions. SocialFi, in my opinion, is what's broken + low EV. People are still hoping and clinging onto the meta of doing a tweet to get an airdrop. The reason these business models are evolving is that both projects and creators are saying it doesn't work + it creates a death spiral of botted/slop content. 2. Kaito has built an entire creator model on top of X, with some creators now operating their entire business model (team) around optimizing for X + Kaito's scoring system. There's no point in trying to blow that up versus figuring out what's non-core for Kaito and how you build alongside/co-exist. Pro Tip - get on 1:1 calls with creators, ask them what tools would help them grow. 3. Everything gets labeled InfoFi at the moment, and that's a problem. It's dragging the space down to be low EV. Serpin nailed this on the Shive/Wale space last week - most of what we see is just marketing tooling dressed up as InfoFi - i.e., there is nothing to trade, no FI. 4. If you have an actual product, get it out fast - then real quick, you will see what people think of it, what they think it is, and what bucket they want to put you in. Kaito didn't set out with this goal of tokenizing attention through Yaps; that happened as their product evolved and they listened to users + switched up the product/marketing. 5. If the EV play is creating content that understands the X algo, understands what content is more likely to be shared/trend versus what isn't, then one of the major winners in the next "wave" of InfoFi will involve AI. Smarter and more intelligent content < automated content production and distribution = more growth, engagement, revenue. Just like we saw v1 social chatbots rise (and fall), I'm putting my money that one of the biggest creators is going to be an AI version of an established creator who uses AI to speedrun their current content business. I've seen @jessepollak tweet about AI Jesse, for example, and it's already happening. (Sidenote: this is what tokenizing time actually looks like, making time limitless with an AI version of yourself. No human required.)