Looking at the on-chain data, the recent surge of $ZORA due to the new "creator economy" benefits has been significant, especially for those who have been closely following the Base ecosystem and the OGs in NFTs and Social, like Coop @Cooopahtroopa.
They started buying on July 11 and have held on since, without selling. One address (0x9266f125fb2ecb730d9953b46de9c32e2fa83e4a) has already made a profit of 1.3M.
Zora's new "creator economy" model was only announced on the official website on July 22, but Zora had previously mentioned that the new token would pair with $ZORA instead of ETH, and had released detailed information about "Creator Coins," so many people should be aware of Zora's reforms.
However, on Base, people are paying more attention to Virtual and Farcaster, and indeed, there has been relatively less focus on Zora. Additionally, the airdrop in April left the community quite dissatisfied, with mostly negative feedback, making it hard to say that the community suddenly turned unanimously bullish. This sudden price discovery doesn't seem very solid; the recent surge is mainly due to favorable news combined with contract manipulation.
BTW, I checked my wallet this morning and found a few ZORA ball NFTs, followed by a hot pot feast.
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