The life, death and rebirth of InfoFi. Making money online has always favored those who came early and have big followings. Social status pays, that’s how the internet works. Crypto offered something different, it rewarded the curious. Uniswap, Hyperliquid, and many others gave real value to normal users. Airdrops changed lives. InfoFi felt like the middle ground. A way for both big and small accounts to earn from their presence. You didn’t need a huge following Portal was the first, Pacmoon brought a good shift and Kaito opened the door for many. New people joined crypto in a simple, positive way. It was good for the ecosystem. But time passed, campaigns piled up. Leaderboards got harder. And the value started to fade. Projects spend six figures now but results don’t match and there’s no conversion Many of those TGEs went nowhere. The content just feels like noise. “GKaito”posts mean nothing. Still, InfoFi managed to filter out a lot of fake accounts. It gave normal users a way in. The game was never fair but now it is more fair than before. Big accounts will always win, that’s how reach works. But at least now others can play too. Maybe this is the moment InfoFi it needs. Let it break, let it get hated. And then, build it better. I don’t believe this is going to be the end of this meta, at least for now.